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Legal

Data Deletion

Last updated:

This document will be reviewed by our solicitors.

You can delete your Contentrue data yourself, at any time. This page explains how, including how to remove the data we hold from Instagram and Facebook. It also serves as the data deletion instructions required by Meta Platforms.

1. Delete from inside Contentrue

  1. Disconnect a social account. In the app, open the project's channels and disconnect the account. We delete the access tokens and the platform data we received from that account (such as profile details and statistics).
  2. Export first, if you want a copy. Workspace owners can request a full export (your projects, brand kits, recipes, posts and media) from workspace settings. We email a download link that is valid for 7 days.
  3. Delete a workspace. Workspace owners can delete the workspace from workspace settings by typing its name to confirm. Your subscription is cancelled and the workspace becomes read-only for 7 days, during which you can restore it. After that, your files and records are permanently deleted.
  4. Delete your account. In your profile settings, choose delete account. Workspaces where you are the only owner are deleted as above, your profile is anonymised and all your sessions end.

2. Remove Contentrue from Instagram or Facebook

If you connected Instagram or Facebook, you can also revoke our access and ask us to delete the data from there:

  • Instagram: open your profile, go to Settings and privacy, then Website permissions (or Accounts Center, Your information and permissions), choose Apps and websites, find Contentrue and select Remove.
  • Facebook: go to Settings and privacy, Settings, then Apps and websites (or Business integrations), select Contentrue and choose Remove, ticking the option to delete the data the app posted or received if offered.

Menu names change from time to time; look for the list of apps and websites connected to your account.

When you remove the app, Meta notifies our data deletion callback. We then disconnect the matching Instagram account, delete the access tokens and the data we received from it, and give Meta a confirmation code together with a link to a status page. Our access also stops immediately because the token is revoked. If you used the same account in several Contentrue workspaces, we process each.

3. Ask us to do it

Email hello@contentrue.com from your account email address, saying what you want deleted (for example "delete my account and all data" or "delete my Instagram connection"). We may ask you to confirm your identity. We will confirm when it is done, normally within 30 days of your request.

4. Checking the status

If Meta gave you a confirmation code, use the status link it provides, or email us with the code and we will tell you what has been deleted.

5. What we keep

  • Billing records (invoices, payment references, tax details): we must keep these for 6 years under UK law. Stripe keeps its own records as an independent controller.
  • Anonymised usage and credit records that no longer identify you.
  • Backups: deleted data stays in backups until they expire: database backups are kept for 14 days and weekly media archives for the last 4 copies.
  • Content already published on Instagram, Facebook or X stays there until you delete it on that platform; we cannot remove it from your account on your behalf after the connection is gone.

See also the Privacy Policy for retention periods and your other rights.